How TikTok Is Fighting Back Against An Impending TikTok Ban
TikTok’s director of public policy reportedly said that it feels like it is operating under a cloud with a lack of transparency when it comes to government TikTok bans.
If TikTok was a teenage girl, it would be challenging and annoying but could have a valid point when arguing something it feels passionate about. TikTok, this past couple of years, has taken off to reach popularity levels not even seen on Facebook or Instagram. But, because China owns the platform, those who hold government jobs are forbidden to use the social media juggernaut and are experiencing a TikTok ban. Experts believe that the software could be used to collect sensitive data that is being transmitted on a mobile phone.
According to Reuters TikTok is upset that the European Union has put a blanket TikTok ban on its government-owned mobile phones and other mobile devices. And again, if TikTok was indeed a teenage girl, she would be saying any one of the following sentiments or a combo of them: a) Oh My God, EU, you’re ruining my life! I need to advertise! b) Whatever. I don’t even like the EU anyway c) EU, you’re so cheugy.
TikTok reported that it would have preferred to be consulted prior to the widespread TikTok ban, but was not. TikTok’s director of public policy reportedly said that it feels like it is operating under a cloud with a lack of transparency. And is surprised by the TikTok ban.The director of public policy also says that the company cannot comment on the cyber security of the app because it has not received any technical documentation on its security protocols.
Meanwhile, as the TikTok ban continues, many users are expressing their outrage and concern. Despite TikTok’s attempts to address privacy concerns by introducing a range of safety measures, including age restrictions and tools to report content, EU government officials have shown no signs of wanting to start a dialogue with TikTok.
TikTok became known very quickly for the rise of influencers. Advertising through influencer and affiliate marketing has taken over social media and is one of the top ways in which larger companies choose to advertise these days. They started out as unpaid and unofficial spokespeople because they love the products. But ultimately, they have been able to make a living through influencing on TikTok. Even when there has been a TikTok ban.
TikTok currently has 1 billion monthly active users. TikTok was the most downloaded app of 2021, with 656 million downloads even though there are TikTok bans in various countries and regions. That’s over 100 million downloads more than the runner-up, Instagram. In addition, users spend on average about 95 minutes a day on that app. That’s just under spending two hours watching videos that are as useless as watching a watermelon explode after putting rubber bands on it to as useful as teaching someone how to make a dinner for five under three minutes.
TikTok has also started a new trivia game that awards the winner from a collective $50,000 jackpot, regardless of TikTok bans. And with such a rapt audience spending so much time on the app, giving that money away won’t be difficult, which means more people, which means more advertising dollars. But, TikTok is a little bit more than an app. It’s a way to capture moments in authentically real ways and share them around the world. Where Facebook brought us status updates, Instagram brought us images, and TikTok has brought us video. Raw and real.
