Super Bowl Ticket Prices Are Getting Cheaper, Here’s Why
Super Bowl ticket prices are getting cheaper because the NFL is dealing with a decline in attendance rates.
Every year, the Super Bowl is one of the most anticipated sporting events in the United States. If you go to your local grocery store, you will almost certainly notice displays of classic Super Bowl fare such as chips, dips, and chicken wing platters. Over 100 million Americans will watch this Sunday’s game between the Kansas City Chiefs and the Philadelphia Eagles from the comfort of their own homes; however, for those who plan on attending in person, there is some good news about Super Bowl ticket prices.
Before this Sunday, when Super Bowl LVII kicks off, football enthusiasts may be able to score a discount on tickets. CNN reported that the cost of Super Bowl tickets for the big game in Glendale, Arizona, is declining on a daily basis. The cheapest seats to Sunday’s matchup between the Philadelphia Eagles and Kansas City Chiefs are selling for about $3,200 apiece. In fact, StubHub director of partnerships and business development Adam Budelli told Yahoo Sports that “with just three days until game day, we are seeing sales pick up each day and prices drop—the last 24 hours saw the biggest jump in sales than any other 24-hour period this week on StubHub.”
One of the primary causes of this reduction is the NFL’s recent history of declining ticket sales. Over the previous few seasons, the league has battled to sustain attendance levels, with many fans preferring to watch games from the comfort of their own homes. This shift in consumer behavior has had a major impact on the ticket market, as many fans are no longer prepared to pay exorbitant rates for Super Bowl tickets.
Another factor influencing ticket pricing is the increased availability of tickets on secondary market platforms like StubHub, SeatGeek, and Vivid Seats. These platforms enable fans to buy tickets directly from other fans, frequently for a fraction of the face value. This has led to an oversupply of tickets, which has lowered prices and made it easier for fans to go to the Super Bowl without going into debt.
Notwithstanding the drop in Super Bowl ticket prices, the NFL and the Super Bowl host cities have continued to invest extensively in providing a world-class experience for fans. Glendale, the city hosting the 2023 Super Bowl, has taken considerable measures to ensure the event’s success. The NFL has also made investments in upgrading the in-game experience, including new technologies and facilities targeted at boosting the fan experience.
Despite these attempts, declining ticket sales have raised questions about the Super Bowl’s future as a top event. In recent years, the NFL has dealt with a number of difficulties, including dwindling ratings, player protests, and player safety controversies. Falling Super Bowl ticket prices have added to these worries, implying that supporters are losing interest in the sport and the event.
Some, though, regard the falling Super Bowl ticket prices as a positive trend for the NFL and the Super Bowl. These supporters claim that the decreased ticket costs will make the event more accessible to a broader spectrum of fans, including those who would not have been able to afford tickets in the past.
