A Salad Dressing Brand Is Now Making Ridiculous-Looking And Expensive Home Decor
Hidden Valley Ranch is releasing a new line of home furnishings with a decidedly ranch theme.
This article is more than 2 years old
Ranch dressing is one of the most beloved salad toppings in the United States, and the Hidden Valley team is using that fame any way they can. The dressing company will now be producing home decor for those who can’t get enough ranch in their life. With the collaborative efforts of interior designer Dani Dazey, Hidden Valley is releasing a ranch-influenced furnishing line for every facet of the home.
Though many may associate ranch with its white, creamy appearance, the home decor is surprisingly maximalist and colorful, heavily influenced by the dressing bottle’s design and colors. Designer Dazey already has a bold eye, taking her previous work with colors and patterns to create inspired wall decorations, pillows, and tablecloths. For those who enjoy vibrant oranges and soft blues, this decor line will accentuate your love of ranch and your taste for dynamic design.
The Hidden Valley Home collection drops today with a myriad of decor, from wallpaper and posters to pillows and blankets. There’s also a ranch couch resembling a pizza’s hues and shapes, costing over $10,000. The couch’s base is a soft orange, while the headboard’s half-circle shape resembles the iconic Italian fare.
The wallpaper, blankets, and shower curtains all contain the color of a ranch bottle’s logo and packaging: blue, orange, green, and white. While the shower curtains show a mix of green and blue for a fun, ocean-like experience, Hidden Valley blankets combine the warmer, comforting tones of orange. These products are available for a limited time only on the Hidden Valley Ranch website.
Though most of the products take inspiration from the salad dressing’s likeness, some of the line’s furnishings have the famous ranch bottle printed on them. Dazey took the iconic design but made a surrealist, maximalist interpretation of it, placing it on various decor available on the Hidden Valley online store. One of the most vibrant displays of this is the ranch wallpaper, which contains bold depictions of pizza and ranch dressing bottles blocked in an Andy Warhol manner.
Alongside the release, Hidden Valley made a statement about the products and how they hope they excite ranch fans worldwide. The salad dressing company expects ranch lovers to support the new furnishings line, wanting to ensure they can express their admiration for the brand in their own homes. Even for those on a budget, there are more minimal items like posters, table setting cloths, and small pillows for everyone to enjoy.
Dani Dazey, the imaginative designer behind the elevated decor lone, talked to Kitchn about the collaboration. Aside from being a huge fan of ranch dressing, the Hidden Valley products matched her “design aesthetic” due to their usage of bold, unapologetic colors on their packaging. She expressed deep gratitude for the company involving her prowess and that her favorite decor she designed was the pizza-inspired furnishings like the orange ranch sofa.
Hidden Valley has surprised fans over the years with its ambitious partnerships. This new line showcases the brand’s dedication to inventive marketing strategies as well as providing consumers with exceptional memorabilia for their homes.
