Milk Being Mixed With A Popular Soda For A Disgusting Holiday Drink
As the holiday season is now upon us, there are treats everywhere in sight. With loads of different options to choose from, would you like to try a new treat this Christmas? Pepsi has launched a new Christmas drink for everyone to try: A Pepsi milk float.
Yes, that’s right, it is Pepsi’s version of egg nog or a soda float. The company launched its Pepsi milk campaign on Thursday and is trying to entice people to try the unique holiday treat. Don’t forget to tag Pepsi using the hashtag #PilkandCookies if you dare to attempt such an unusual drink. Whoever does participate in adding some fizz to their milk could be in the chance to win a cash prize.
Apparently, the global company believes the Pepsi milk combination has been a secret obsession of Pepsi lovers for years. On social media, the Pepsi milk drink is their version of “dirty soda,” a Tik Tok famous drink that includes soda, syrup, and cream. A combination that sounds a lot more inviting than Pepsi’s spinoff creation.
This Pepsi milk strategy is a way to appeal to a younger demographic that spends a lot of time on social media platforms such as Tik Tok and Instagram.
And the global brand has added Lindsay Lohan to its Pepsi milk float advertising campaign to appeal to an even bigger audience. She has a new Christmas movie called “Falling for Christmas” now on Netflix but seems to be dressed in her iconic Christmas outfit from “Mean Girls” in the promotion pictures and videos (as seen above).
The Pepsi milk combination is just one drink in a series of new varieties Pepsi has launched this Christmas in a bid to create a viral drink of its own. Other flavors include “Naughty and Ice,” which is a combination of Pepsi, whole milk, heavy cream, and vanilla cream. Plus, there’s “Cherry on Top,” which has Pepsi Wilk Cherry, 2% milk, heavy cream, and caramel creamer.
These soda combinations became viral on Tik Tok after pop sensation Olivia Rodrigo posted a video of herself with a Swig cup last year, which is a company that sells “dirty soda.” After her fans figured this out, the trend went viral. “Dirty soda” has more than 700,000 mentions on Tik Tok at the moment, some of which have videos attached that show people how to make different varieties of the famous drink.
These viral videos, seen by major companies, have inspired extensive marketing campaigns over the last number of years. In addition to this latest Pepsi milk combination, Dunkin Donuts partnered with Tik Tok content creator Charli D’Amelio on a limited-edition drink. On the launch day of the drink, Dunkin’ Donuts broke the record for the number of users on their app.
Content creation on social media apps is the future of marketing, as so many people use the platforms daily. Global companies like Pepsi can reach such a varied dynamic of people by uploading one video compared to an entire campaign that would cost considerably more and not reach as many people. So expect more campaigns like Pepsi milk for many companies as it seems Tik Tok is deciding the trends.
