Molson Coors To Make Historic Comeback
After being out of the limelight for decades, Molson Coors is about to make a comeback in a super big way.
This article is more than 2 years old
Molson Coors has been out of the spotlight for quite some time. But after a recent announcement, the beer company will make a comeback at next year’s Super Bowl. This will be 30 years after it had any Super Bowl endorsement, with the beverage company ready to put its name back in the spotlight.
Though it might seem like Molson Coors has been keeping a low profile voluntarily, the beverage company is returning to the Super Bowl ads due to another beer company’s contract termination. After 33 years, Anheuser-Busch InBev announced they would no longer be the exclusive beer provider for the Super Bowl. The beer company had a contract with the event, so it was the exclusive alcohol advertiser. Now that the contract is over, other beverage brands are swooping in to get some needed air time. Molson Coors is one of the brands that has been pushed to the sidelines for so long and is now ready for its formal reintroduction to football fans everywhere.
Anheuser-Busch InBev, the owner of the famous brand Budweiser, shocked fans when the company opted out of advertising the iconic beer in 2021. This was the first time in over 30 years that the beverage company didn’t sport an ad for the well-known American drink. Instead, the company wanted to fund COVID vaccine and COVID awareness ads. Though Anheuser-Busch InBev wanted to support commercials that better suited the current climate and tackle an important issue, fans didn’t expect the company would pull out of its Super Bowl contract altogether.
Michelle St. Jacques, chief marketing officer for Molson Coors, stated the company’s excitement about Anheuser-Busch InBev’s contract dissolution. She said that as soon as the company heard the news, they were ready to move forward with Molson Coors Super Bowl ads. To celebrate, the beverage company will have one 30-second commercial that will air at next year’s Super Bowl. Though reintroducing its brand after 30 years is exciting enough, the company wants to ensure the commercial showcases its transformation throughout the years. Molson Coors has elevated their beverage roster, with hard seltzer, whiskey, and energy drinks to its manufacturing. This change in beverage distribution accelerated their annual sales growth last year, which was the first financial incline in over a decade.
Though not present at the recent Super Bowls, Molson Coors has still elevated its marketing campaigns despite its disengagement with the football event. The company has incorporated viral internet trends into its campaigns, like challenging patrons to type the world’s most extended URL in order to burn calories or creating a virtual bar in the metaverse. Even without advertisement in the Super Bowl, Molson Coors has been keeping up with trends to improve its status and revenue substantially in the beer market.
Molson Coors is famous for distributing popular beverages like Miller Lite and Blue Moon. Today, the beverage company incorporates hard fizzy drinks like Coors Hard Seltzer to attract new consumers. The acknowledgment that the company will be back at the Super Bowl is another win for this beverage manufacturer that has slowly been inclining over the past several years.
