The Weird Utensil You Can Get At KFC
Fast-food restaurants are always thinking up new ways to lure diners in, but KFC is taking it to a whole new level with finger sporks.
This article is more than 2 years old
It’s no secret that fast-food companies have to continuously innovate and come up with creative gimmicks to keep their diners engaged with their brands. Recently, Wendy’s has been leveraging the metaverse to grow its loyal eater base. Other chains like Chipotle, Taco Bell, and Burger King have been relying on innovating their menus. But KFC might just be thinking farthest out of the box in terms of useful strategies to draw customers in. The fried chicken icon is now touting finger sporks as the next big thing to grace the plastic utensil industry.
Nick Chavez, chief marketing officer for KFC U.S., revealed in an announcement the source of the company’s inspiration. It all stems from KFC’s classic “finger-licking good” slogan. The phrase really only applies to its staple fried chicken offerings. So, in an attempt to include its sides under the umbrella of the slogan by which they are known, finger sporks were invented. Now all of KFC’s sides will be finger spork licking good!
KFC is both proud and excited about its new finger spork utensils. The company has self-described the novel idea as an “innovative eating utensil.” Nick Chavez, in his official statement, also couldn’t conceal his overt enthusiasm. “KFC Finger Sporks are taking sides off the sidelines and putting them in the spotlight,” beamed Chavez. The CMO went on to detail that the company pulled out all of the stops to test the sporks and ensure the enjoyment of every customer who opts to use one.
The KFC finger sporks themselves are actually quite cute. They are perfectly sized to slide right over the tip of your finger and at the top they extend out into a half-sized spork. The company highlighted with the utmost jest that every finger spork and guaranteed to deliver “precision prong articulation” which is facilitated by its innate “sporkasticity technology.” Take a look at the fun commercial KFC released advertising the funky utensils below.
For those who can’t wait to get their hands, er fingers, on a finger spork of their very own you’re in luck. From now until July 12, 2022, KFC patrons can nab their spork when they order the promotional Side Lovers Meal. The meal is designed to perfectly highlight the finger spork’s unique capabilities. The meal itself is actually pretty drool-worthy. It comes with the diner’s choice of fried chicken and choice of three different sides. Consumers can choose from creamy mashed potatoes (with gravy or without), corn, mouth-watering macaroni and cheese, cole slaw, and KFC’s top-secret recipe fries. The price for the enticing combo varies per location.
All in all, while the finger spork may just be the most gimmicky thing a fast-food chain has done in recent history, KFC certainly deserves a nod for thinking out of the box. The novelty of the finger spork may not last forever, but it is sure to evoke more than just a few laughs and chuckles while it is around.
