How Your Baby Can Become A Gerber Baby This Year
Find out how your adorable bouncing baby can have a chance to be selected to be the next famous Gerber baby.
This article is more than 2 years old
Gerber Baby products are a quintessential baby food brand sold nationwide in the US. The packaging has the iconic Gerber babyface on it, showcasing a happy, giggling toddler. Many different babies have been placed on packaging throughout the years, which begs the question: how does your baby become the face of the renowned food brand? This month, you’ll be able to find out how your baby can be the new face of the product.
According to a recent press release from Gerber, the company is searching for a new toddler to represent its latest campaigns. Understandably called the Gerber “Spokesbaby,” the baby food brand wants parents to submit pictures of their toddler smiling and laughing. Those photos will be compiled in the brand’s Photo Search 2022, where they will eventually pick the baby brand ambassador. With a bit of luck and a high-definition photo, your child could be the new Gerber Baby.
The winning Spokesbaby will get a cash prize of $25,000, a generous financial gift for some baby photos. The new Gerber Baby will also be featured in various ad campaigns in 2022 and on all the company’s social media channels. Gerber posted on their website, noting some essential criteria for a phenomenal Spokesbaby. “An irresistible giggle” is an imperative feature Gerber is looking for in these photos, so make sure you take laughing pictures of your toddler before submitting.
To be eligible for the Spokesbaby title, your child must be between the ages of zero and four. Any collection of photos may be submitted to the Gerber Baby search, but you must have your pictures in before April 14th. After the 14th, the Photo Search portal will be permanently closed. When the cash prize has been given out, Gerber will make a matching donation of $25,000 to the nonprofit March for Dimes. This nonprofit specializes in aiding mothers who need maternal care and providing medicine and resources for infants.
Gerber Baby CEO Tarun Malkani says the campaign means much more than handing out cash prizes and supporting charities. “Babies have the power to unite us,” they said, referring to the smiling, effortlessly joy of baby photos. Since the world has had a harsh few years to endure, Gerber wants to spread love and happiness through this campaign, even if it’s simply by seeing Gerber’s giggling Spokesbaby. The company hopes the movement will make a positive impact on families both nationwide and transnationally.
The Gerber Baby Spokesbaby has been a title passed down for years, celebrating children and families all over the nation. The new Spokesbaby will be following in the footsteps of Zane Kahin, the 2021 face of Gerber Baby. The company’s Photo Search is not only giving a spotlight to one particular family but intends to uplift different babies from all walks of life.
If you’ve been wondering how you can get your toddler into a Gerber Baby advertisement, now’s your chance. With a single click of your iPhone camera and an infectious smile, you could have the next baby celebrity on your hands.
