Famous Vineyard Adds New Wine For The First Time In A Over A Century
This article is more than 2 years old
As supply chains struggle and many folks are looking for ways to save money, the finer things in life have not gone untouched by recessions and trauma. Famous vineyards have seen their own share of crises in the past, and many have kept their prices high. However, some realize that ultimate luxury for many people is unattainable.
So, some famous vineyards that mainly produce high-end wines have had to reconsider their strategy. According to Food&Wine, the ultra-fancy, ultra-luxe, ultra-old vineyard of Chateau Lafite Rotschild, added a new wine after 100 years.
The famous vineyard, one of France’s oldest (if not the oldest) decided to launch its new label—Anseillan. The new bottle retails for $99 and the vineyard hopes that this lower barrier to entry will bring in new fans.
This price point is a big deal, especially since the bottles retail for about $300. Don’t count on Anseillan to taste cheap or to fall below standards. The famous vineyard reports that the wine is being created with grapes grown at the Chateau’s original vineyards.
This information is vital because vineyards are hallowed ground. They have been cultivated and worked for hundreds of years to produce the best grapes possible. The fact that the Chateau is willing to use such blessed ground means that the famous vineyard is putting a lot of value on the new wine.
In another update from the famous vineyard, the bottle’s label design is modern and is a bit of a deviation from the vineyard’s traditional aesthetic. Is this a signal to the wine-drinking community that traditions are changing? Giving more people the taste of the ultra-rich that is mostly out of reach is a solid plan.
Wine has been in trouble in the not-so-distant past as crops have been destroyed and even the most famous of vineyards have been battling bad press. From climate change to folks not wanting to digest large amounts of sugar, wine sales have had some issues as of late.
Although wine has been imbibed for centuries and even over the COVID pandemic wine sales surged, sales have since dropped. If the overall wine industry is suffering, the high end sector is as well. The last time this famous vineyard created a new wine was in fact, 100 years ago.
We’re glad it’s time to create something new. With its wine dating back to 1234, the famous vineyard is looking forward to seeing what the future holds. Now, we’ll all be able to experience it.
The creation of the more accessible Anseillan begin in 2014 during blending season. With its great history and interesting modern twist, the famous vineyard is poised for success and may bring the famous vineyard to more awaiting fans.
Now you can grab one of the best wine openers available and enjoy. For $99, how can you afford to not? The famous vineyard imagines people sitting around a casual dinner table and connecting, enjoying, and drinking. Chill, fun, accessible, and historic. We’ll certainly give a hearty, cheers, to that!
