The Best Fast Food Chain Now Has An Online Store, And It’s Amazing
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If you have ever daydreamed about the perfect sauce blanket & nugget pillowcase set for your bedroom or a plush stuffed standing cow that has an Eat More Chikin sign around its neck, this might be your store. You could be thinking about a T-Shirt that reads “Pickle Pickle” or a “Today is Good” sports banner. Or even a hoodie that boldly states, “I Heart Waffle Fries.” The day has finally come and your wish has been granted because the world’s favorite fast-food chicken distributor has launched a Chick-Fil-A online store selling merchandise from the company. The above products are just a small sampling.
They have many more choices of merchandise to choose from at the Chick-Fil-A store. And if you have a family member or friend who is the type of person willing to brawl with others over a chicken sandwich these are here just in time for the holidays.
Chick-Fil-A is following some other fast food companies’ lead by looking for new ways to engage the younger generation to continue building their customer base into the future. The site has a limited run of these items and if you are interested in purchasing some products.
I would recommend getting right to it because once supplies of these items run out, you won’t be able to order again until sometime next year. That is when Chick-Fil-A is planning to reorder its merchandise for customers. According to CNN Business, “(Chick-Fil-A) expects the products, which range from $15 to $75, to ‘sell out quickly’ — and the chain is already planning for more merchandise next year.” This is the first time they have attempted to sell branded merchandise in the company’s entire existence.
Chick-Fil-A is attempting to hit it out of the park by being more buzz-worthy, offering branded merchandise following the lead of other fast-food companies like McDonald’s which had success on the runway with their Cactus Plant Flea Market Toys and sweaters. Some of those items are being listed for thousands of dollars in the resale market. Back in August Chipotle completely sold out of their lemon-scented soy candles which were designed to look like their instantly recognizable cups.
This Chick-Fil-A store also has the dual benefit of acting as a mobile advertisement for the company when people wear these clothing items in public. We know television and radio advertisements are dinosaurs to the younger generation. Dunkin Donuts recently collaborated with a TikTok favorite beauty brand “e.l.f. Cosmetics” to manufacture some limited-edition make-up sets that were inspired by Dunkin’s coffees and donuts.
CNN Business quotes Larissa Jensen, the NPD vice president and beauty industry adviser, as saying, “Our studies show that one-third of consumers in the 18-44 age range are likely to buy products from collaborations.” Again, this is the market Chick-Fil-A hopes to enter with its own branding. And considering the popularity of the chain, it’s likely to find success here.
It is the next generation’s reality and companies are adapting quickly to ensure the future survival of their businesses. Chick-Fil-A is no different and I might have to pick up the Chicken for Breakfast Camper Mug for both daughters to put under the tree this year.
